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Monday, August 21
 

8:30am EDT

Registration/Coffee
Monday August 21, 2017 8:30am - 9:30am EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

9:30am EDT

Keynote: Jed Schneiderman
Session description coming soon. Here's more information on Jed: 

Jed Schneiderman is president and co-founder Tapped Mobile, Canada’s leading mobile marketing company. Tapped specializes in helping brands/businesses connect with consumers via their mobile devices. Areas of expertise include mobile strategy development, location based marketing, mobile performance marketing and mobile video marketing.

Prior to starting Tapped, Schneiderman worked at Microsoft Canada where he was the On Line Business Group Lead where he managed BING and Windows Live portfolio. He has also worked at CTV Television Inc., where he was instrumental in the successful multi-platform launch of MTV and CTV’s digital media group. Schneiderman has also held senior marketing positions at Procter & Gamble and AOL Canada.
He is also an advisor at the Ryerson Digital Media Zone and past member of CMA Digital Council and IAB Search Committee.

Monday August 21, 2017 9:30am - 10:30am EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

10:30am EDT

Break
Monday August 21, 2017 10:30am - 10:45am EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

10:45am EDT

Change Management for Marketers
Concurrent #1B: Every library is engaged in constant distruptive, transformative change.This includes changes in the way we promote, present and interact with our repertoire of programs and services.This session will explore how you can become a change agent in your library. Learn how to work with those resistant to change, and how to involve your community, staff and volunteers in transforming your library. 

Speakers
avatar for Maureen Barry

Maureen Barry

CEO, Burlington Public Library
avatar for Rebecca Raven

Rebecca Raven

CEO, Brampton Library
Rebecca Raven’s public library experience encompasses a history of diverse achievements, ranging from puppet shows to strategic planning and capital building projects.  Currently the CEO at Brampton Library, Rebecca has a passionate enthusiasm for the leadership and future of public... Read More →


Monday August 21, 2017 10:45am - 12:00pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

10:45am EDT

Storytelling: Bringing Your Library's Value to Life
Concurrent #1A: Library users see marketing messages echoed across so many different channels, and yet, how many really 'stick'? Whatever marketing channel you choose, whether social media, in print, your website, or promotions at your service desks, one thing holds true - statistics are forgotten. Stories, on the other hand, are shared, retold, and remembered. A good story is a powerful tool to change minds and warm hearts. In this interactive workshop, get insights into the use of overarching stories, see real world examples and learn how to communicate your library's stories more effectively.

Speakers
avatar for Jamie Hardie

Jamie Hardie

Hardie & Company
As advertising and design strategist and partner at Hardie & Company, Jamie has helped businesses and not-for-profit alike, develop brands and produce advertising that gets noticed. Receiving the highest response rate in print, Hardie & Company was the recipient of the ACE Award for... Read More →
avatar for Richard James

Richard James

Producer + Storyteller, FlyPress
Richard James is the creator of the worldwide YouTube sensation “Emily’s Hair”, which has been viewed by over fifty million people (and counting), and has turned the heads of TV shows such as Ellen, Good Morning America, CNN, The Doctors and The View.  Richard’s creative... Read More →
avatar for Nicole Maddock

Nicole Maddock

User Services Manager, Western University
I am the User Services Manager for Information / Public Service and Outreach & Events at Western Libraries.  I am interested in User Experience, service design, and academic library marketing, with an eye to finding innovative ways to engage with users.  


Monday August 21, 2017 10:45am - 12:00pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

10:45am EDT

Who’s Talking About You? Using Altmetrics in Library Assessment
Just as social media provides an alternative metric for research impact, it can be used to measure library service and program impact. Instead of inviting users to bring their comments to us, our library used altmetrics to engage them where they are, contextualizing how and where people talked about us. Altmetrics are a growing means of assessing research impact, and are thus becoming increasingly supported by academic libraries. Applying an altmetrics lens to the assessment of libraries themselves allows library staff to demonstrate a successful use case and discover new perspectives related to our services and staffing.


Speakers
avatar for Melanie Cassidy

Melanie Cassidy

Learning and Curriculum Services Librarian, University of Guelph
Talk to me about information literacy, feminism, and cats.


Monday August 21, 2017 10:45am - 12:00pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

12:00pm EDT

Lunch (provided)
Monday August 21, 2017 12:00pm - 12:15pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

1:15pm EDT

Building Customer Loyalty through Design, Branding, and Marketing
Learn from advertising and design strategist Jamie Hardie of Hardie & Company and media designer Bradley Southam of Linus Creative Services on the benefits of building customer loyalty through experience, design, and effective communication. In addition, Community Engagement Specialists Michelle Lopes, from the Innisfil ideaLAB & Library and Sandra Sydor from Idea Exchange briefly share their re-branding journeys.

Speakers
avatar for Jamie Hardie

Jamie Hardie

Hardie & Company
As advertising and design strategist and partner at Hardie & Company, Jamie has helped businesses and not-for-profit alike, develop brands and produce advertising that gets noticed. Receiving the highest response rate in print, Hardie & Company was the recipient of the ACE Award for... Read More →
avatar for Michelle Lopes

Michelle Lopes

Community Engagement Coordinator, Innisfil ideaLAB & Library
Michelle has been with the Innisfil ideaLAB & Library on an incredible journey of never-ending learning and exciting change. Promoting the Library and strengthening relationships is what she does best. This Community Engagement Coordinator is dedicated to creating a dynamic and thriving... Read More →
avatar for Bradley Southam

Bradley Southam

Graphic Designer, Linus Creative Services
Bradley Southam is an award winning graphic designer and photographer. After attending York University for Fine Arts Bradley embarked on a career as a fashion photographer shooting for designers and magazines in Toronto and London. He attended the prestigious Central St Martin’s... Read More →
avatar for Sandra Sydor

Sandra Sydor

Manager, Marketing & Outreach, Idea Exchange
For over a decade, Sandra Sydor has worked at Idea Exchange in various capacities, and currently as their Manager of Marketing and Outreach. In this role, Sandra pioneered the marketing and outreach department and worked on the management team responsible for the dynamic and comprehensive... Read More →


Monday August 21, 2017 1:15pm - 2:30pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

1:15pm EDT

Going Up: Refining Your "Why" in an Elevator Pitch
What makes a memorable elevator pitch, and how do you make an impact that sets your library apart and makes a lasting impression? The answer is in a question: stand apart by defining and refining your "why" into a perfectly polished pitch. Expect inspiration and guidance during this workshop as you craft your own "why" and 30 sec elevator pitch.
 
All words make the difference. 

Speakers
avatar for Dan Taylor

Dan Taylor

Economic Development Catalyst, Town of Innisfil
Dan Taylor marketer, wine lover and economic development professional. Dan honed his marketing skills in Toronto at global advertising agencies and entrepreneurial  promotional marketing companies. To pursue his passion in wine he moved to Prince Edward County before the first winery... Read More →



Monday August 21, 2017 1:15pm - 2:30pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

2:45pm EDT

Municipal Partnerships: The Big Reward that Makes it all Worthwhile
Between promoting programming chock-full of unique offerings found no where else, to designing spectacular creatives that raise caliber and expectations...marketers have much to accomplish in so little time.

How do we continuously stay on their radar without having deep pockets? We build a cult of passionate followers. Fans. Municipal and private sector partnerships are becoming our competitive edge here in Innisfil. Discover the fearless, out of door 'fan-worthy' efforts that eventually led to the municipal partnerships we now enjoy.

Speakers
avatar for Lynn Dollin

Lynn Dollin

Deputy Mayor, Town of Innisfil
In 2016 Lynn was elected President of the Association of Municipalities of Ontario (AMO). She has held a seat on AMO’s Board of Directors since 2011 and in 2014 was elected to the position of Chair of the Ontario Small Urban Municipalities (OSUM). In her role as President, and... Read More →
avatar for Jason Reynar

Jason Reynar

Chief Administrative Officer, Town of Innisfil
Jason is the Chief Administrative Officer of the Town of Innisfil, where he has worked in various roles since 2010.  He chairs the Boards of the Town’s hydro, water/wastewater utility, health partnership, and economic development companies. Prior to that, he was a litigator in... Read More →
avatar for Erin Scuccimarri

Erin Scuccimarri

Manager, Marketing, Development & Community Engagement, Town of Innisfil



Monday August 21, 2017 2:45pm - 3:30pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

2:45pm EDT

The Art of Media Relations: Beyond the Press Release
Concurrent #3B: Leveraging media is one of the best ways to tell the story of your library without paying for ads. However, the art of media relations has changed: news releases are easier to prepare, media outlets receive dozens of request to cover events, and publishing content is immediate in a digital, live-streaming world. How can you stand out? Rediscover the art of media relations in the 21st century with a panel of library professionals from small and large libraries. Learn how you can create effective news stories and explore how to build longterm relationships with media partners in your community.

Moderators
avatar for Charlotte Prong

Charlotte Prong

Social Media Editor, Kitchener Public Library
Charlotte Prong is a former journalist who has worked as a reporter and/or editor at The Waterloo Region Record, the Guelph Mercury, and the Kitchener Post. She is currently the social media editor in the Marketing and Communications department at Kitchener Public Library.

Speakers
avatar for Colleen Ross

Colleen Ross

Colleen Ross is the Senior Producer of The World This Weekend on CBC Radio. She has covered stories from across Canada and around the world, and has lived in Europe, West and East Africa. She created the popular radio program Babel on the changing English language, and co-created... Read More →
avatar for Bessie Sullivan

Bessie Sullivan

CEO, Haliburton County Public Library
Bessie Sullivan has been the CEO of Haliburton County Public Library since 2009. Bessie has been a professional librarian since 1999 and has worked for two organizations. She is currently the Co- Chair of the OLA’s Advocacy committee and has volunteered with the OLA since 2005... Read More →


CBC TT17 pptx

Monday August 21, 2017 2:45pm - 3:30pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3

3:45pm EDT

Keynote: Brian Lambie "Media Relations Training"

This training will better prepare you and your library for the media spotlight, on good days and bad. 

Specifically, you will learn how to:
Recognize what makes news and why;
Identify news stories faster, and respond better;
Determine what to say quickly, under pressure, or with limited information;
Present complex information in simple, memorable ways;
Anticipate questions, and answer them better; and,
Expect and prepare for the unexpected.


Speakers
avatar for Brian Lambie

Brian Lambie

Founder, Redbrick Communications
Brian Lambie has extensive communications experience gained during his career as a private sector consultant, a political assistant and a public servant. He founded Redbrick Communications in 2002 with a mission to empower people and organizations to tell their own story, no matter... Read More →


Monday August 21, 2017 3:45pm - 5:00pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3