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Monday, August 21 • 2:45pm - 3:30pm
The Art of Media Relations: Beyond the Press Release

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Concurrent #3B: Leveraging media is one of the best ways to tell the story of your library without paying for ads. However, the art of media relations has changed: news releases are easier to prepare, media outlets receive dozens of request to cover events, and publishing content is immediate in a digital, live-streaming world. How can you stand out? Rediscover the art of media relations in the 21st century with a panel of library professionals from small and large libraries. Learn how you can create effective news stories and explore how to build longterm relationships with media partners in your community.

Moderators
avatar for Charlotte Prong

Charlotte Prong

Social Media Editor, Kitchener Public Library
Charlotte Prong is a former journalist who has worked as a reporter and/or editor at The Waterloo Region Record, the Guelph Mercury, and the Kitchener Post. She is currently the social media editor in the Marketing and Communications department at Kitchener Public Library.

Speakers
avatar for Colleen Ross

Colleen Ross

Colleen Ross is the Senior Producer of The World This Weekend on CBC Radio. She has covered stories from across Canada and around the world, and has lived in Europe, West and East Africa. She created the popular radio program Babel on the changing English language, and co-created... Read More →
avatar for Bessie Sullivan

Bessie Sullivan

CEO, Haliburton County Public Library
Bessie Sullivan has been the CEO of Haliburton County Public Library since 2009. Bessie has been a professional librarian since 1999 and has worked for two organizations. She is currently the Co- Chair of the OLA’s Advocacy committee and has volunteered with the OLA since 2005... Read More →


CBC TT17 pptx

Monday August 21, 2017 2:45pm - 3:30pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3