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Monday, August 21 • 10:45am - 12:00pm
Storytelling: Bringing Your Library's Value to Life

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Concurrent #1A: Library users see marketing messages echoed across so many different channels, and yet, how many really 'stick'? Whatever marketing channel you choose, whether social media, in print, your website, or promotions at your service desks, one thing holds true - statistics are forgotten. Stories, on the other hand, are shared, retold, and remembered. A good story is a powerful tool to change minds and warm hearts. In this interactive workshop, get insights into the use of overarching stories, see real world examples and learn how to communicate your library's stories more effectively.

avatar for Jamie Hardie

Jamie Hardie

Hardie & Company
As advertising and design strategist and partner at Hardie & Company, Jamie has helped businesses and not-for-profit alike, develop brands and produce advertising that gets noticed. Receiving the highest response rate in print, Hardie & Company was the recipient of the ACE Award for... Read More →
avatar for Richard James

Richard James

Producer + Storyteller, FlyPress
Richard James is the creator of the worldwide YouTube sensation “Emily’s Hair”, which has been viewed by over fifty million people (and counting), and has turned the heads of TV shows such as Ellen, Good Morning America, CNN, The Doctors and The View.  Richard’s creative... Read More →
avatar for Nicole Maddock

Nicole Maddock

User Services Manager, Western University
I am the User Services Manager for Information / Public Service and Outreach & Events at Western Libraries.  I am interested in User Experience, service design, and academic library marketing, with an eye to finding innovative ways to engage with users.  

Monday August 21, 2017 10:45am - 12:00pm EDT
Innisfil Public Library 967 Innisfil Beach Rd, Innisfil, ON L9S 1V3